In order to bring more interest in weddings and honeymoons to an independent resort in the West Indies, a styled shoot was developed that utilized both local charm and the luxurious style that the resort was known for.
The editorial images were then used in on property print materials and assets, road and trade shows, throughout the resort’s digital presence and social media, and published on leading wedding websites, influencer social media feeds, and print magazines.
To target another sub-segment, an editorial shoot promoting vow renewals for leisure travelers and their families was created and executed in much the same way.
The projects were so successful that you’re likely to still see the images used throughout the Caribbean (including un-paid-for instances of it appearing in magazines that are distributed in every hotel room) years later.
Feature Image by Mikkel Paige Photography16