• Skip to content
  • Skip to primary sidebar
  • Skip to footer
  • About
    • The Company
    • Experience
    • Our Team
  • Services
  • Resources
  • Contact

CORALRANGE

We're changing the game in hotel owner representation. We’ll give your property that singular edge, challenge the status quo, and turn independent hotels into market leaders while providing the oversight required.

3 Ways to Increase Small Group Revenue

By Kashmie Ali

3 Ways to Increase Small Group Revenue

Share1K
Tweet
+1
Share7
1K Shares

Commonly when those of us in the hospitality industry think about groups we tend to think big groups (traditionally any booking of 10 rooms or more): meetings, incentives, conferences, large weddings, trade shows, galas, special events etc. However, big groups aren’t the only groups that you should be focusing marketing and sales efforts on. Small groups count too!

As many as 1 in 3 booked hotel rooms are part of a group and at one end are the large business-type gatherings and at the other are the smaller groups: family reunions, bachelorette getaways, and the like. Small groups tend to plan their gatherings at least 3 months out with 27% of respondents to a Phocuswright Inc. survey saying that they plan their small group leisure travel at least 6 months ahead of time.

If you look at group data even more closely, 60% of groups travelling and booking are considered small groups (less than 10 rooms). Click To Tweet

So what can you do to ensure that you’re targeting small group business?

CHECK YOUR WEBSITE: Are there images showing small groups? Is the ability to book small groups and group activities apparent?

CHECK YOUR BOOKING ENGINE: When you go to book a small group, can you book multiple individual rooms at a time or would a group lead have to go through the entire process for as many times as rooms they needed?

CHECK YOUR UPSELL: When booking a small group at your property are there group bookings available for the activities you have to offer? Can you make anything available that would enhance the experience of let’s say, a family reunion at your Caribbean hotel? A private beach bonfire with s’mores or a guide-lead botanical tour or cooking lessons come to mind.

Rethinking the term groups will allow your property to increase revenue by introducing initiatives aimed at small group bookings, which are the majority of group travel.

Get in touch here or at hello@coralrange.com.

Share1K
Tweet
+1
Share7
1K Shares

Filed Under: Marketing, Sales

About Kashmie Ali

Kashmie Ali has honed his skill set over the past 25 years in pre-openings, brand management, sales and marketing, hotel operations, repositioning, and asset management at hotels and resorts located throughout the Caribbean and the US.

Ali's career path has included: Regional Director of Operations at Sandals Resorts International for their properties in St. Lucia, Antigua, and Barbados | Director of Operations at high-end boutique luxury resorts like Jade Mountain and Anse Chastanet | Vice President for the St. Lucia Hotel and Tourism Association | Transition Director at Wyndman in St. Thomas | Director of the US Virgin Islands Hotel Association... (Learn More)

Reader Interactions

Primary Sidebar

PROUD MEMBER OF

Follow Us

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

CONTACT

Email: hello@coralrange.com

Phone: 305-600-2217

Resources

Receive Our Company Newsletter

Footer

Try Us Out

We want to work for you.

CORALRANGE offers unique hotel owner representation that gives your property the edge.
_
Services
About Us

CONTACT US to discuss your consultancy needs or hotel project.
_
Contact
Team

LEARN MORE about the work we do and the work we’ve done.
_
Experience
Resources

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2023 · Website Design & Development by CORALRANGE