For hotels and the Caribbean travel industry, the Caribbean Hotel and Tourism Association (CHTA)’s annual Caribbean Travel Marketplace is the big event of the year. When almost 500 supplier delegates from more than 200 companies across 30 countries along with more than 100 media representatives converge with over 200 delegates from close to 100 buyer […]
9 Tips for Conversion Rate Optimization
There are many ways to increase online awareness of your Caribbean hotel, destination, tour company, or resort. Conversion rate optimization is one particular way and happens when a website is improved so that the path leading from the landing page to the desired action (usually the desired action is to make a booking) is altered. It […]
How to Get the Most Out of Roadshows
Sales roadshows are a key part of the travel industry. They connect suppliers, aka: hotels and resorts with buyers aka: travel agents, group affiliates, and wholesalers. If you’re going to make the investment in going to a roadshow or sending your sales & marketing team to a roadshow, you need to know that you’re going […]
How to Convert More On-Property Call-in Reservations
Properties spend a lot of money in trying to get direct reservations traffic because the ROI on those reservations is usually higher than having a third party like an OTA, travel agent, or wholesaler involved. With that said, not enough attention is spent on ensuring the quality of a call-in reservation and making sure that […]
3 Ways to Increase Small Group Revenue
Commonly when those of us in the hospitality industry think about groups we tend to think big groups (traditionally any booking of 10 rooms or more): meetings, incentives, conferences, large weddings, trade shows, galas, special events etc. However, big groups aren’t the only groups that you should be focusing marketing and sales efforts on. Small […]