Of all the social media channels used for discovering new travel destinations Instagram is the most popular and that’s why creating ‘instagrammable moments’ at your Caribbean hotel or resort is so important. Couple Lauren Bullen of @gypsea_lust and Jack Morris of @doyoutravel are arguably two of the most popular travelgrammers out there and it’s easy […]
Facebook Hack: Get More Page Likes Today
There is one simple Facebook tip that I keep seeing Caribbean hotels and hospitality brands forgetting to do whenever we work together on social media marketing– and it results in more page likes almost instantly! When you choose to boost a post on Facebook or have a really organic post, make sure you invite everyone who […]
Critical Knowledge: The Shift from Subject Search to Social Search
New media applications such as TripAdvisor, Facebook, Instagram, Yelp, and other evolving media platforms are impacting the decision making process in the hospitality industry in profound ways. These technologies are currently altering the very way that people search for hotels, experiences, and destinations. Subject search is the way we have all been searching online: you […]
Working with Influencers: The Importance of Finding an Angle
General managers, PR firms, marketing directors, and everyone in-between in the Caribbean tourism and hospitality industry are constantly bombarded with requests for everything from comp’d meals to free vacations (flights included) in exchange for some 21st century ‘word of mouth’ marketing from online bloggers and influencers. Having been (and still am) a blogger and online […]