Contrary to what a lot of people were thinking back when e-readers first came out, the popularity of printed books has actually been growing. Despite the saturation of social media the global book publishing industry is expected to increase by 10 billion dollars to 123 billion by 2020 and here’s a pretty interesting statistic from […]
About Sara Lynn
The Newest Trend in Hotel Marketing
We’ve been producing quite a few photo and video shoots lately and if there’s one thing we always advise our clients it’s to show ‘the best version of your property,’ not an unrealistic version. It’s akin to taking a portrait: make sure you look good, but don’t Photoshop yourself beyond recognition. You’re only going to […]
Heritage Tourism and Why Your Island Needs It
Encouraging and supporting heritage tourism is one of the best things we can do for Caribbean island nations. It has positive economic impacts at the grassroots level, establishes and reinforces identity, differentiates you from other islands in the Caribbean, helps to preserve a nation’s cultural and historical heritage, and facilitates harmony and understanding amongst peoples. […]
The Importance of Instagrammable Experiences at Your Resort
Of all the social media channels used for discovering new travel destinations Instagram is the most popular and that’s why creating ‘instagrammable moments’ at your Caribbean hotel or resort is so important. Couple Lauren Bullen of @gypsea_lust and Jack Morris of @doyoutravel are arguably two of the most popular travelgrammers out there and it’s easy […]
What the Caribbean Can Learn From Bali
When Trip Advisor came out with its Top 25 Luxury Hotels in the World for 2018 NOT ONE Caribbean Island resort was to be found on it but 2 on the little island of Bali were. We were lucky enough to be invited to find out what exactly is going on on the other side […]
Tips for a Successful Caribbean Travel Marketplace
For hotels and the Caribbean travel industry, the Caribbean Hotel and Tourism Association (CHTA)’s annual Caribbean Travel Marketplace is the big event of the year. When almost 500 supplier delegates from more than 200 companies across 30 countries along with more than 100 media representatives converge with over 200 delegates from close to 100 buyer […]