I recently came across a few lines that really made me think about the Caribbean, the various nations, and how they each try to stand out among the crowd. It read: “Customers are comparing your brand’s value to that of competing brands. To differentiate from your competition, you must ascertain key competitor’s value propositions. Points […]
Archives for January 2017
Ways to Wow Upon Arrival
If you’re going to give your guests a 5-star check-in experience and really wow them upon arrival, you must first lay the groundwork by anticipating your guest arrival. Be prepared by learning as much about them as you can. At the very least you should know where they’re from. Knowing where they travelled from will […]
Ways to Tap into the Foodie Travel Trend
One of the hottest travel and tourism trends for 2017 is centered on food and it’s easy to see why! With the rise of chef-lebrities, food travel shows like Anthony Bourdain’s Part’s Unknown, and a movement for both farm-to-table dining options and more authenticity in experience, culinary tourism is an easy one for Caribbean resorts, […]
Rethinking Marketing: How St. Lucia Hotels Can Benefit from the Opening of Royalton
The impending opening of the 500 room Royalton in St. Lucia can be utilized by other hotels and resorts on the island to their own benefit. Some predictions: Additional carrier capacity will be added and since the Royalton is such a strong brand in Canada you’ll likely see the seats come from that region. You […]
Working with Influencers: The Importance of Finding an Angle
General managers, PR firms, marketing directors, and everyone in-between in the Caribbean tourism and hospitality industry are constantly bombarded with requests for everything from comp’d meals to free vacations (flights included) in exchange for some 21st century ‘word of mouth’ marketing from online bloggers and influencers. Having been (and still am) a blogger and online […]
Beach Bar Concept Named Among the 12 Best in the Caribbean
U.S. News and World Report recently listed their picks for the 12 Top Caribbean Beach Bars and a concept that one of our team members here at coralrange, Kashmie Ali, envisioned and executed during his tenure at the helm of The Landings, St. Lucia made the list! “The idea to build a beach bar at […]