When it comes to luxury brand management in the Caribbean, guest loyalty and guest satisfaction is important. Loyal customers always come back, spend more money, and spread good word of mouth. There’s an oft quoted rule in the luxury hotel segment and it’s the 20/80 rule, meaning that 80% of a resort’s business will come […]
Archives for August 2017
Top Tip for Hotel Owners and General Managers
One of the biggest mistakes, time and time again that we see hotels, resorts, villas, and other Caribbean businesses making is that they get comfortable. What do I mean by that? During the ‘good years’ when revenues, NOI, and ROI are up they stagnate and don’t make the changes that they need to stay on […]
9 Ways to be More ‘All Inclusive’
Back in June (Pride Month) we wrote about LGBTQ travelers in terms of numbers, marketing, policies, and attitudes in the Caribbean and we did it clinically, as we would for any other market segment. This month, after watching Trekk Soft’s webinar on the LGBT traveler with Meg Cale – blogger and travel influencer, we’d like […]
The Post-Modernization of the Luxury Concept
To understand the modernization of luxury in the hospitality and tourism industry and to then apply it to the Caribbean, one must first understand what luxury really is. Whether it’s the craftsmanship involved when artists create beautiful objects or services in a hotel – luxury in the hospitality industry means having a passion for delivering […]
Digital Literacy: A Must for the Caribbean
Being online involves so much more than just consumption – there’s analysis, evaluating, understanding, applying, and finally creating, and there isn’t a job anymore that doesn’t require online competency. Digital literacy in the Caribbean is important to the region’s future for a multitude of reasons, one of which is to have a skilled labor force […]