Archives for March 2017
How to Manage Guest Expectations
With regards to managing hotel guest expectations, a good rule to follow to make it easier to do just that is to under promise and over deliver. This by no means means that you shouldn’t effectively promote and advertise your property but it means that you shouldn’t over promise anything because that will create an expectation. […]
How to Read a Wine Label – And Not Just Pick a Fancy Label
We’ve all been through the experience of staring at the rows and rows of wines in the shop, and wandering, “which one should I buy?” Although wine labels can be beautifully designed with exquisite calligraphy or enchanting pictures, the information on the label can help you to choose the perfect bottle or have you place […]
How to Convert More On-Property Call-in Reservations
Properties spend a lot of money in trying to get direct reservations traffic because the ROI on those reservations is usually higher than having a third party like an OTA, travel agent, or wholesaler involved. With that said, not enough attention is spent on ensuring the quality of a call-in reservation and making sure that […]
One Way to Combat the Negative Effects of Brexit
We all knew a year ago when the votes were tallied and the news about Brexit crossed the ocean that it wouldn’t be a good thing for us here in the Caribbean. The UK was a strong voice for CARICOM in the EU. The pound lost some value, British vacationers cancelled their Caribbean plans, CARIFORUM […]
3 Ways to Increase Small Group Revenue
Commonly when those of us in the hospitality industry think about groups we tend to think big groups (traditionally any booking of 10 rooms or more): meetings, incentives, conferences, large weddings, trade shows, galas, special events etc. However, big groups aren’t the only groups that you should be focusing marketing and sales efforts on. Small […]