New media applications such as TripAdvisor, Facebook, Instagram, Yelp, and other evolving media platforms are impacting the decision making process in the hospitality industry in profound ways. These technologies are currently altering the very way that people search for hotels, experiences, and destinations. Subject search is the way we have all been searching online: you […]
Archives for April 2017
5 Customer Retention Ideas for Your Restaurant
During the slower seasons here in the Caribbean we can’t always rely on tourists to populate our restaurants. When foot traffic slows down implementing some deals for local patrons is always a good idea but once they come you want to make sure that they come back again and again. Here are 5 ideas for […]
LEAP into Guest Complaints
Whether it’s online via a tweet or TripAdvisor or in person in the lobby of your resort, when dealing with a guest complaint there are ways to turn that complaint into an opportunity for your property to shine. Not only is it the right thing to do but bear in mind that it has been […]
9 Tips for Conversion Rate Optimization
There are many ways to increase online awareness of your Caribbean hotel, destination, tour company, or resort. Conversion rate optimization is one particular way and happens when a website is improved so that the path leading from the landing page to the desired action (usually the desired action is to make a booking) is altered. It […]
How to Get the Most Out of Roadshows
Sales roadshows are a key part of the travel industry. They connect suppliers, aka: hotels and resorts with buyers aka: travel agents, group affiliates, and wholesalers. If you’re going to make the investment in going to a roadshow or sending your sales & marketing team to a roadshow, you need to know that you’re going […]
7 Questions to Ask When Researching Your Competition
Market research is the cornerstone of the marketing process for your Caribbean hotel, resort, tour operator, or restaurant. Market research should be conducted on an ongoing basis as you may need to change your strategic plan and positioning as competitors enter the market, the travel climate in general changes (ex: the effects of Brexit on […]