Properties spend a lot of money in trying to get direct reservations traffic because the ROI on those reservations is usually higher than having a third party like an OTA, travel agent, or wholesaler involved. With that said, not enough attention is spent on ensuring the quality of a call-in reservation and making sure that […]
3 Ways to Increase Small Group Revenue
Commonly when those of us in the hospitality industry think about groups we tend to think big groups (traditionally any booking of 10 rooms or more): meetings, incentives, conferences, large weddings, trade shows, galas, special events etc. However, big groups aren’t the only groups that you should be focusing marketing and sales efforts on. Small […]
Takeaways from Marketplace
It’s always with a renewed sense of purpose that ones leaves the annual Caribbean Hotel and Tourism Association Marketplace. #CHTAMarketplace17 was held in Nassau (as it was last year) and saw the gathering of tourism suppliers and wholesalers from around the world along with various media outlets and sponsors. The coming together of such a […]
Ways to Wow Upon Arrival
If you’re going to give your guests a 5-star check-in experience and really wow them upon arrival, you must first lay the groundwork by anticipating your guest arrival. Be prepared by learning as much about them as you can. At the very least you should know where they’re from. Knowing where they travelled from will […]
Rethinking Marketing: How St. Lucia Hotels Can Benefit from the Opening of Royalton
The impending opening of the 500 room Royalton in St. Lucia can be utilized by other hotels and resorts on the island to their own benefit. Some predictions: Additional carrier capacity will be added and since the Royalton is such a strong brand in Canada you’ll likely see the seats come from that region. You […]
How the European Low Cost Carrier Model is Affecting the Caribbean
Airline seats have largely become a commodity now, with consumers willing to forgo brand loyalty, perks, and comfort in order to save a few dollars on their flights. Over the past few years we’ve seen the rise of low cost carriers in Europe and the popularity of the model there has caused it to expand […]