Market research is the cornerstone of the marketing process for your Caribbean hotel, resort, tour operator, or restaurant. Market research should be conducted on an ongoing basis as you may need to change your strategic plan and positioning as competitors enter the market, the travel climate in general changes (ex: the effects of Brexit on […]
How to Manage Guest Expectations
With regards to managing hotel guest expectations, a good rule to follow to make it easier to do just that is to under promise and over deliver. This by no means means that you shouldn’t effectively promote and advertise your property but it means that you shouldn’t over promise anything because that will create an expectation. […]
One Way to Combat the Negative Effects of Brexit
We all knew a year ago when the votes were tallied and the news about Brexit crossed the ocean that it wouldn’t be a good thing for us here in the Caribbean. The UK was a strong voice for CARICOM in the EU. The pound lost some value, British vacationers cancelled their Caribbean plans, CARIFORUM […]
5 Ways to Tap into Wellness Travel Trends that Don’t Involve a Spa
Health and wellness isn’t just a trend, it’s a movement and it’s here to stay. Wellness travel is becoming ever more popular and guests are coming to expect their getaways to involve things like yoga classes and clean eating. The wellness tourism economy is defined as expenditure made by tourists who seek to improve or […]
Why the Caribbean Should Market Itself like France
We have talked recently about how to market the Caribbean as a region, not just its separate parts, and this was a major theme of this year’s Caribbean Hotel and Tourism Association Marketplace. We recommended that each nation find its unique positioning and messaging in order to differentiate, and that differentiation allows security in getting […]
How to Embrace Airbnb (Distribution + Experiences)
We recently spoke of the challenges and goals that were discussed at this last Caribbean Hotel and Tourism Association Marketplace and one of them was the need for regional hospitality businesses to start looking at Airbnb as a distribution channel. This isn’t a new concept – if you google ‘Airbnb as a distribution channel for […]