The Caribbean Alliance for Sustainable Tourism (CAST) and the Caribbean Hotel and Tourism Association (CHTA) recently held a must-see webinar hosted by Dr. Craig Dahlgren (that you can view here) on the value and benefit of coral reefs. Coral reefs are rapidly declining in their health and live coral across Caribbean regions have gone from […]
3 Must-Read Hospitality & Tourism Books
Overbooked: The Exploding Business of Travel and Tourism by Elizabeth Becker Considering that this must-read has been around since 2013 I can’t believe it isn’t more widely known. Overbooked: The Exploding Business of Travel and Tourism is an important addition to any Caribbean hospitality professional’s bookshelf for a multitude of reasons. It examines the business […]
Marketing Best Practices Before, During, and After a Hurricane
We all know that hurricane preparation work and having sound emergency produces and policies in place that cover everything from evacuation to events during the storm should be well-known, well-practiced, and in place long before a hurricane nears your resort. But what about getting your hotel and your business back on its feet afterwards? In […]
9 Ways to be More ‘All Inclusive’
Back in June (Pride Month) we wrote about LGBTQ travelers in terms of numbers, marketing, policies, and attitudes in the Caribbean and we did it clinically, as we would for any other market segment. This month, after watching Trekk Soft’s webinar on the LGBT traveler with Meg Cale – blogger and travel influencer, we’d like […]
The Post-Modernization of the Luxury Concept
To understand the modernization of luxury in the hospitality and tourism industry and to then apply it to the Caribbean, one must first understand what luxury really is. Whether it’s the craftsmanship involved when artists create beautiful objects or services in a hotel – luxury in the hospitality industry means having a passion for delivering […]
6 Way to Give Back
Here at coralrange one of our most fundamental beliefs is giving back. Reaching out to and supporting the communities that support you is important for a multitude of reasons one of which is it’s the right thing to do! And from a business perspective, happy, healthy, and safe communities are good for the Caribbean tourism […]