First AND last impressions are for a lifetime. Think back to your latest airport experience here in the Caribbean – was it a good one? Did the arrivals process set the tone of excitement and fun and make you even more thrilled to be there? Or did it wear you out to the point where […]
#pridemonth🌈 and the Caribbean
In the United States June is Pride Month and celebrated to honor the 1969 Stonewall riots in Manhattan while in the United Kingdom there is a similar observance in February. At the Caribbean Hotel and Tourism Association’s Caribbean Hospitality Industry Exchange Forum  in Miami earlier this month there were sessions on the LGBT tourism and […]
Facebook Hack: Get More Page Likes Today
There is one simple Facebook tip that I keep seeing Caribbean hotels and hospitality brands forgetting to do whenever we work together on social media marketing– and it results in more page likes almost instantly! When you choose to boost a post on Facebook or have a really organic post, make sure you invite everyone who […]
Critical Knowledge: The Shift from Subject Search to Social Search
New media applications such as TripAdvisor, Facebook, Instagram, Yelp, and other evolving media platforms are impacting the decision making process in the hospitality industry in profound ways. These technologies are currently altering the very way that people search for hotels, experiences, and destinations. Subject search is the way we have all been searching online: you […]
5 Customer Retention Ideas for Your Restaurant
During the slower seasons here in the Caribbean we can’t always rely on tourists to populate our restaurants. When foot traffic slows down implementing some deals for local patrons is always a good idea but once they come you want to make sure that they come back again and again. Here are 5 ideas for […]
9 Tips for Conversion Rate Optimization
There are many ways to increase online awareness of your Caribbean hotel, destination, tour company, or resort. Conversion rate optimization is one particular way and happens when a website is improved so that the path leading from the landing page to the desired action (usually the desired action is to make a booking) is altered. It […]