I recently came across a few lines that really made me think about the Caribbean, the various nations, and how they each try to stand out among the crowd. It read: “Customers are comparing your brand’s value to that of competing brands. To differentiate from your competition, you must ascertain key competitor’s value propositions. Points […]
Ways to Tap into the Foodie Travel Trend
One of the hottest travel and tourism trends for 2017 is centered on food and it’s easy to see why! With the rise of chef-lebrities, food travel shows like Anthony Bourdain’s Part’s Unknown, and a movement for both farm-to-table dining options and more authenticity in experience, culinary tourism is an easy one for Caribbean resorts, […]
Working with Influencers: The Importance of Finding an Angle
General managers, PR firms, marketing directors, and everyone in-between in the Caribbean tourism and hospitality industry are constantly bombarded with requests for everything from comp’d meals to free vacations (flights included) in exchange for some 21st century ‘word of mouth’ marketing from online bloggers and influencers. Having been (and still am) a blogger and online […]
6 Menu Design Hacks that Influence Guests to Spend More
You’ve got the guests in the door, whether they’re from your island or tourists visiting a food outlet at your Caribbean resort property, one of the goals now is to influence your guest into spending a little more than they would have and a discreet way to do that is with your menu design. Here are 6 menu design […]