Employment in the hospitality industry, especially here in the Caribbean, can sometimes feel like a revolving door. To get this under control it’s important that your resort has a solid HR plan with strategies in place to make the recruitment and retention of great employees a streamlined and fiscally responsible process. The steps listed below […]
Resources
Be A Hummingbird
With the aftermath of Hurricanes Irma and Maria here in the Caribbean, be a hummingbird. There are countless ways to be a hummingbird near and far, whether you live, work, visit, or dream about the Caribbean. The below list was originally compiled by Women Who Live On Rocks – and while there are a […]
Marketing Best Practices Before, During, and After a Hurricane
We all know that hurricane preparation work and having sound emergency produces and policies in place that cover everything from evacuation to events during the storm should be well-known, well-practiced, and in place long before a hurricane nears your resort. But what about getting your hotel and your business back on its feet afterwards? In […]
Switching Costs and Why They Matter
When it comes to luxury brand management in the Caribbean, guest loyalty and guest satisfaction is important. Loyal customers always come back, spend more money, and spread good word of mouth. There’s an oft quoted rule in the luxury hotel segment and it’s the 20/80 rule, meaning that 80% of a resort’s business will come […]
Top Tip for Hotel Owners and General Managers
One of the biggest mistakes, time and time again that we see hotels, resorts, villas, and other Caribbean businesses making is that they get comfortable. What do I mean by that? During the ‘good years’ when revenues, NOI, and ROI are up they stagnate and don’t make the changes that they need to stay on […]
9 Ways to be More ‘All Inclusive’
Back in June (Pride Month) we wrote about LGBTQ travelers in terms of numbers, marketing, policies, and attitudes in the Caribbean and we did it clinically, as we would for any other market segment. This month, after watching Trekk Soft’s webinar on the LGBT traveler with Meg Cale – blogger and travel influencer, we’d like […]