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CORALRANGE

We're changing the game in hotel owner representation. We’ll give your property that singular edge, challenge the status quo, and turn independent hotels into market leaders while providing the oversight required.

Resources

Why You Should Analyze Your HR Strategy

By Kashmie Ali

Why You Should Analyze Your HR Strategy

Employment in the hospitality industry, especially here in the Caribbean, can sometimes feel like a revolving door. To get this under control it’s important that your resort has a solid HR plan with strategies in place to make the recruitment and retention of great employees a streamlined and fiscally responsible process. The steps listed below […]

Filed Under: Human Resources

Be A Hummingbird

By coralrange

Be A Hummingbird

With the aftermath of Hurricanes Irma and Maria here in the Caribbean, be a hummingbird.   There are countless ways to be a hummingbird near and far, whether you live, work, visit, or dream about the Caribbean. The below list was originally compiled by Women Who Live On Rocks – and while there are a […]

Filed Under: Education

Marketing Best Practices Before, During, and After a Hurricane

By Sara Lynn

Marketing Best Practices Before, During, and After a Hurricane

We all know that hurricane preparation work and having sound emergency produces and policies in place that cover everything from evacuation to events during the storm should be well-known, well-practiced, and in place long before a hurricane nears your resort. But what about getting your hotel and your business back on its feet afterwards? In […]

Filed Under: Marketing

Switching Costs and Why They Matter

By Kashmie Ali

Switching Costs and Why They Matter

When it comes to luxury brand management in the Caribbean, guest loyalty and guest satisfaction is important. Loyal customers always come back, spend more money, and spread good word of mouth. There’s an oft quoted rule in the luxury hotel segment and it’s the 20/80 rule, meaning that 80% of a resort’s business will come […]

Filed Under: Operations

Top Tip for Hotel Owners and General Managers

By Kashmie Ali

Top Tip for Hotel Owners and General Managers

One of the biggest mistakes, time and time again that we see hotels, resorts, villas, and other Caribbean businesses making is that they get comfortable. What do I mean by that? During the ‘good years’ when revenues, NOI, and ROI are up they stagnate and don’t make the changes that they need to stay on […]

Filed Under: Operations

9 Ways to be More ‘All Inclusive’

By Sara Lynn

9 Ways to be More ‘All Inclusive’

Back in June (Pride Month) we wrote about LGBTQ travelers in terms of numbers, marketing, policies, and attitudes in the Caribbean and we did it clinically, as we would for any other market segment. This month, after watching Trekk Soft’s webinar on the LGBT traveler with Meg Cale – blogger and travel influencer, we’d like […]

Filed Under: Trends

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Phone: 305-600-2217

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