Sales roadshows are a key part of the travel industry. They connect suppliers, aka: hotels and resorts with buyers aka: travel agents, group affiliates, and wholesalers. If you’re going to make the investment in going to a roadshow or sending your sales & marketing team to a roadshow, you need to know that you’re going […]
Resources
7 Questions to Ask When Researching Your Competition
Market research is the cornerstone of the marketing process for your Caribbean hotel, resort, tour operator, or restaurant. Market research should be conducted on an ongoing basis as you may need to change your strategic plan and positioning as competitors enter the market, the travel climate in general changes (ex: the effects of Brexit on […]
12 Hospitality Quotes by Business Icons
How to Manage Guest Expectations
With regards to managing hotel guest expectations, a good rule to follow to make it easier to do just that is to under promise and over deliver. This by no means means that you shouldn’t effectively promote and advertise your property but it means that you shouldn’t over promise anything because that will create an expectation. […]
How to Read a Wine Label – And Not Just Pick a Fancy Label
We’ve all been through the experience of staring at the rows and rows of wines in the shop, and wandering, “which one should I buy?” Although wine labels can be beautifully designed with exquisite calligraphy or enchanting pictures, the information on the label can help you to choose the perfect bottle or have you place […]
How to Convert More On-Property Call-in Reservations
Properties spend a lot of money in trying to get direct reservations traffic because the ROI on those reservations is usually higher than having a third party like an OTA, travel agent, or wholesaler involved. With that said, not enough attention is spent on ensuring the quality of a call-in reservation and making sure that […]