We have talked recently about how to market the Caribbean as a region, not just its separate parts, and this was a major theme of this year’s Caribbean Hotel and Tourism Association Marketplace. We recommended that each nation find its unique positioning and messaging in order to differentiate, and that differentiation allows security in getting […]
Resources
The Constant in Diverse Organizations is Customer Service
It is hard to imagine a life without customer service. We have all become accustom to having our needs met by someone when pursuing a purchase of a product or service and especially when dealing with the Caribbean tourism and hospitality industries. In many diverse organizations around the world customer service is the driving force […]
The Importance of a Sanitation Program
Let’s face it, here in the Caribbean we do things a bit different than the rest of the world. We are not so concerned about being on time, neither at the beginning of the workday nor at the conclusion of the fete. We do things the old fashion way, we learned from our elders, deep-rooted […]
How to Embrace Airbnb (Distribution + Experiences)
We recently spoke of the challenges and goals that were discussed at this last Caribbean Hotel and Tourism Association Marketplace and one of them was the need for regional hospitality businesses to start looking at Airbnb as a distribution channel. This isn’t a new concept – if you google ‘Airbnb as a distribution channel for […]
Takeaways from Marketplace
It’s always with a renewed sense of purpose that ones leaves the annual Caribbean Hotel and Tourism Association Marketplace. #CHTAMarketplace17 was held in Nassau (as it was last year) and saw the gathering of tourism suppliers and wholesalers from around the world along with various media outlets and sponsors. The coming together of such a […]
Marketing the Caribbean Region as a Whole
I recently came across a few lines that really made me think about the Caribbean, the various nations, and how they each try to stand out among the crowd. It read: “Customers are comparing your brand’s value to that of competing brands. To differentiate from your competition, you must ascertain key competitor’s value propositions. Points […]