One of the hottest travel and tourism trends for 2017 is centered on food and it’s easy to see why! With the rise of chef-lebrities, food travel shows like Anthony Bourdain’s Part’s Unknown, and a movement for both farm-to-table dining options and more authenticity in experience, culinary tourism is an easy one for Caribbean resorts, […]
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Rethinking Marketing: How St. Lucia Hotels Can Benefit from the Opening of Royalton
The impending opening of the 500 room Royalton in St. Lucia can be utilized by other hotels and resorts on the island to their own benefit. Some predictions: Additional carrier capacity will be added and since the Royalton is such a strong brand in Canada you’ll likely see the seats come from that region. You […]
Working with Influencers: The Importance of Finding an Angle
General managers, PR firms, marketing directors, and everyone in-between in the Caribbean tourism and hospitality industry are constantly bombarded with requests for everything from comp’d meals to free vacations (flights included) in exchange for some 21st century ‘word of mouth’ marketing from online bloggers and influencers. Having been (and still am) a blogger and online […]
Beach Bar Concept Named Among the 12 Best in the Caribbean
U.S. News and World Report recently listed their picks for the 12 Top Caribbean Beach Bars and a concept that one of our team members here at coralrange, Kashmie Ali, envisioned and executed during his tenure at the helm of The Landings, St. Lucia made the list! “The idea to build a beach bar at […]
How the European Low Cost Carrier Model is Affecting the Caribbean
Airline seats have largely become a commodity now, with consumers willing to forgo brand loyalty, perks, and comfort in order to save a few dollars on their flights. Over the past few years we’ve seen the rise of low cost carriers in Europe and the popularity of the model there has caused it to expand […]
6 Menu Design Hacks that Influence Guests to Spend More
You’ve got the guests in the door, whether they’re from your island or tourists visiting a food outlet at your Caribbean resort property, one of the goals now is to influence your guest into spending a little more than they would have and a discreet way to do that is with your menu design. Here are 6 menu design […]