We all know that hurricane preparation work and having sound emergency produces and policies in place that cover everything from evacuation to events during the storm should be well-known, well-practiced, and in place long before a hurricane nears your resort. But what about getting your hotel and your business back on its feet afterwards? In […]
Facebook Hack: Get More Page Likes Today
There is one simple Facebook tip that I keep seeing Caribbean hotels and hospitality brands forgetting to do whenever we work together on social media marketing– and it results in more page likes almost instantly! When you choose to boost a post on Facebook or have a really organic post, make sure you invite everyone who […]
Critical Knowledge: The Shift from Subject Search to Social Search
New media applications such as TripAdvisor, Facebook, Instagram, Yelp, and other evolving media platforms are impacting the decision making process in the hospitality industry in profound ways. These technologies are currently altering the very way that people search for hotels, experiences, and destinations. Subject search is the way we have all been searching online: you […]
5 Customer Retention Ideas for Your Restaurant
During the slower seasons here in the Caribbean we can’t always rely on tourists to populate our restaurants. When foot traffic slows down implementing some deals for local patrons is always a good idea but once they come you want to make sure that they come back again and again. Here are 5 ideas for […]
7 Questions to Ask When Researching Your Competition
Market research is the cornerstone of the marketing process for your Caribbean hotel, resort, tour operator, or restaurant. Market research should be conducted on an ongoing basis as you may need to change your strategic plan and positioning as competitors enter the market, the travel climate in general changes (ex: the effects of Brexit on […]
One Way to Combat the Negative Effects of Brexit
We all knew a year ago when the votes were tallied and the news about Brexit crossed the ocean that it wouldn’t be a good thing for us here in the Caribbean. The UK was a strong voice for CARICOM in the EU. The pound lost some value, British vacationers cancelled their Caribbean plans, CARIFORUM […]