Commonly when those of us in the hospitality industry think about groups we tend to think big groups (traditionally any booking of 10 rooms or more): meetings, incentives, conferences, large weddings, trade shows, galas, special events etc. However, big groups aren’t the only groups that you should be focusing marketing and sales efforts on. Small […]
Why the Caribbean Should Market Itself like France
We have talked recently about how to market the Caribbean as a region, not just its separate parts, and this was a major theme of this year’s Caribbean Hotel and Tourism Association Marketplace. We recommended that each nation find its unique positioning and messaging in order to differentiate, and that differentiation allows security in getting […]
Marketing the Caribbean Region as a Whole
I recently came across a few lines that really made me think about the Caribbean, the various nations, and how they each try to stand out among the crowd. It read: “Customers are comparing your brand’s value to that of competing brands. To differentiate from your competition, you must ascertain key competitor’s value propositions. Points […]
Rethinking Marketing: How St. Lucia Hotels Can Benefit from the Opening of Royalton
The impending opening of the 500 room Royalton in St. Lucia can be utilized by other hotels and resorts on the island to their own benefit. Some predictions: Additional carrier capacity will be added and since the Royalton is such a strong brand in Canada you’ll likely see the seats come from that region. You […]
Working with Influencers: The Importance of Finding an Angle
General managers, PR firms, marketing directors, and everyone in-between in the Caribbean tourism and hospitality industry are constantly bombarded with requests for everything from comp’d meals to free vacations (flights included) in exchange for some 21st century ‘word of mouth’ marketing from online bloggers and influencers. Having been (and still am) a blogger and online […]