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CORALRANGE

We're changing the game in hotel owner representation. We’ll give your property that singular edge, challenge the status quo, and turn independent hotels into market leaders while providing the oversight required.

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#pridemonth🌈 and the Caribbean

By Sara Lynn

#pridemonth🌈 and the Caribbean

In the United States June is Pride Month and celebrated to honor the 1969 Stonewall riots in Manhattan while in the United Kingdom there is a similar observance in February. At the Caribbean Hotel and Tourism Association’s Caribbean Hospitality Industry Exchange Forum  in Miami earlier this month there were sessions on the LGBT tourism and […]

Filed Under: Trends

Facebook Hack: Get More Page Likes Today

By Sara Lynn

Facebook Hack: Get More Page Likes Today

There is one simple Facebook tip that I keep seeing Caribbean hotels and hospitality brands forgetting to do whenever we work together on social media marketing– and it results in more page likes almost instantly! When you choose to boost a post on Facebook or have a really organic post, make sure you invite everyone who […]

Filed Under: Marketing, Social Media

Critical Knowledge: The Shift from Subject Search to Social Search

By Sara Lynn

Critical Knowledge: The Shift from Subject Search to Social Search

New media applications such as TripAdvisor, Facebook, Instagram, Yelp, and other evolving media platforms are impacting the decision making process in the hospitality industry in profound ways. These technologies are currently altering the very way that people search for hotels, experiences, and destinations. Subject search is the way we have all been searching online: you […]

Filed Under: Marketing, Social Media, Trends

5 Customer Retention Ideas for Your Restaurant

By Sara Lynn

5 Customer Retention Ideas for Your Restaurant

During the slower seasons here in the Caribbean we can’t always rely on tourists to populate our restaurants. When foot traffic slows down implementing some deals for local patrons is always a good idea but once they come you want to make sure that they come back again and again. Here are 5 ideas for […]

Filed Under: Food & Beverage, Marketing

LEAP into Guest Complaints

By Kashmie Ali

LEAP into Guest Complaints

Whether it’s online via a tweet or TripAdvisor or in person in the lobby of your resort, when dealing with a guest complaint there are ways to turn that complaint into an opportunity for your property to shine. Not only is it the right thing to do but bear in mind that it has been […]

Filed Under: Operations

9 Tips for Conversion Rate Optimization

By Sara Lynn

9 Tips for Conversion Rate Optimization

There are many ways to increase online awareness of your Caribbean hotel, destination, tour company, or resort. Conversion rate optimization is one particular way and happens when a website is improved so that the path leading from the landing page to the desired action (usually the desired action is to make a booking) is altered. It […]

Filed Under: Sales

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